55% of senior executives know design is the most important mechanism for their companies to tackle sustainability. p9
"the world we have is the product of our way of thinking." albert einstein
"man is the only species capable of generating waste - things tht no other life on earth wants to have."
Gunter Pauli, Industrial Ecologist
"a good design goes beyond appearences."
Axel Thallemer, Head of Corporate Design, Festo AG&Co.
"waste is lost profit."30-31
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